"Powering Great Commerce" News

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Posted by Contributors on June 12, 2018

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing," these are all the garments designed to reduce the growing consumer impacts on the environment. They come from sustainable sources and require less energy to produce. Some companies advertise these products as "holistic-minded attire" that shows others practical ways to care about preserving Earth's natural resources in daily life. The production of sustainable clothing also helps reduce pollution on many levels, as mentioned earlier in the post "Sustainable Fashion is the Future."

Best of all, eco-clothing is often the same or higher quality than the clothes that consumers normally buy from a big department store. 

There are three main kinds of eco-clothing to pay attention to as they develop in the future:

Organic, natural cotton is ideal for sensitive skin in summertime

People who have sensitive skin or are prone to heat rashes in the summer especially need clothing made with natural fibers to prevent these reactions. They also breathe better to keep the skin cool when people are out in the sun all day. For example, this organic cotton beach dress made by Koru Swimwear is perfect to wear over swimsuits and doesn't irritate skin.

koru-swimwear

Clothing made from natural hemp fibers lasts longer than synthetic fabrics and is better for the environment

Hemp fabrics last so much longer because it's simply better-quality material. Anyone who's worn hemp clothing knows that:

Hemp has four times the strength of cotton; It won't weaken when washed. Plus, hemp retains color better than any other fabric.

Plus, supporting the hemp industry is good for the American economy since it comes from more local sources. Some of the most stylish handbags this summer, like those from Earth Divas, have hemp linings and exteriors for all these reasons. Prana sources their hemp clothing from hemp crops that don't need pesticides or fertilizers to grow, which damage the ground and lead to groundwater pollution over time. By the way, Prana also makes great leggings from recycled polyester fabrics.

Clothing and accessories made from recycled fibers and materials reduce waste, helping to stop ocean pollution

Koru Swimwear makes swimsuits out of recycled nylon fabrics. They take old fishing nets and fabrics bound for landfills and remake it into trendy, new swimwear for men and women using regenerated nylon yarn made by ECONYL®. Thus, buying these swimsuits actually reduces waste and helps to keep those old nets from polluting the oceans and harming the ocean wildlife. 

Gypsy & Lolo also has a special business model that reduces manufacturing waste when producing clothing. They save cotton scraps from larger fabric-cutting houses and blend the fibers together with recycled polyester to create new upcycled fabric for their clothing. By producing clothing in this new way, they recycle waste and use less energy to produce their clothing lines, thereby reducing their "carbon footprint." Gypsy & Lolo make their own unique designs of hats, scarves and fun summer-style tops too.  

indosole-green-sandalsSelling shoes that serve a greater purpose is a powerful mission statement to build a company on. Now used tires take up a ton of space in landfills, so the company Indosole had an innovative idea to recycle them into a more valuable resource: shoes. All of Indosole's special shoes have soles made from used tires that they reclaimed from landfills. Pick up flip flops, sandals, boat shoes and travel loafers they make for both men and women that are perfect for summertime. For them, it's all part of their mission to become the world's most environmentally responsible footwear company.

Consumers will only continue asking for more ethical-clothing options in the future, so innovative fashion brands should consider implementing some of these new trends into their clothing lines sooner than later. 

New call-to-action

The foundation of Onestop Internet's performance marketing strategy for our partners will be our analysis, identification, and targeting of online customer segments. Our ecommerce experts can tailor your offering to the shoppers who are most likely to engage immediately with your brand. We use cutting edge consumer research to build descriptive audience profiles that inform creative design, merchandising and promotions.

Topics: recycle, reuse, sustainability, Brands, eco-friendly, Fashion, waste, Consumer

Subscribe to Email Updates

Popular Posts

Posts by Topic

see all