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A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Segment Customers to Elevate Your Ecommerce Strategy

One of the best practices to creating personalized email content for your customers is through email segmentation.