"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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What is the Impact of Impulsive and Intentional Shopping?

Consumer behavior is dependent on several factors, and two major ones are intent and impulse.  Both have a big impact on the modern Buyer’s[...]

Mobile Ad Spending Set to Beat TV in 2018

When you start your day, do you hop on your phone in the morning and then switch to your desktop or laptop at work? What about when you leave at[...]

6 Steps to Success in B2B Ecommerce

The high-speed marketplace of ecommerce continues to grow and present organizations with fresh opportunities. Online retail sales showed ongoing[...]

5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

5 Strategies to Help Grow Your ‘Smaller Business’ into Big Ecommerce

For every underdog business success story, there are scores of entrepreneurs asking the same question: "How did this modern-day David beat Goliath[...]

Marketing Success Stories of when Small Beats Big

In a world filled with mega-corporations and global conglomerates, it's refreshing to read about small businesses that somehow manage to smash[...]

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

New Customer Acquisition Strategies for Ecommerce

The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online[...]

When to Push Targeted Promotions

The goal of every retail business should be to build a base of repeat customers and maximize their lifetime value. Loyalty can be achieved a[...]