The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online[...]
The goal of every retail business should be to build a base of repeat customers and maximize their lifetime value. Loyalty can be achieved a[...]
People don’t buy for logical reasons. They buy for emotional reasons.
It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.
One of the best practices to creating personalized email content for your customers is through email segmentation.