"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Taking Your Ecommerce Shop to a Global Market

Business leaders in all industries are aware that online shopping, instant access to information[...]

6 Important Aspects of Digital Marketing

In the last year or two, it's become increasingly difficult to tell the difference between inbound[...]

5 Brands That Took Customer Service to the Next Level

When it comes to providing outstanding customer service, some companies just don't seem to get it. [...]

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5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

5 Strategies to Help Grow Your ‘Smaller Business’ into Big Ecommerce

For every underdog business success story, there are scores of entrepreneurs asking the same question: "How did this modern-day David beat Goliath[...]

Marketing Success Stories of when Small Beats Big

In a world filled with mega-corporations and global conglomerates, it's refreshing to read about small businesses that somehow manage to smash[...]

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

New Customer Acquisition Strategies for Ecommerce

The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online[...]

When to Push Targeted Promotions

The goal of every retail business should be to build a base of repeat customers and maximize their lifetime value. Loyalty can be achieved a[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Segment Customers to Elevate Your Ecommerce Strategy

One of the best practices to creating personalized email content for your customers is through email segmentation.