"Powering Great Commerce" News

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How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics,[...]

How Coach Saved Itself from Retail Discounts

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands,[...]

2017 Ecommerce Holiday Planning Guide

Onestop provides end-to-end ecommerce solutions for brands and retailers. Each year, Onestop combs[...]

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New Customer Acquisition Strategies for Ecommerce

The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online[...]

When to Push Targeted Promotions

The goal of every retail business should be to build a base of repeat customers and maximize their lifetime value. Loyalty can be achieved a[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Segment Customers to Elevate Your Ecommerce Strategy

One of the best practices to creating personalized email content for your customers is through email segmentation.

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