"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Why Is Everyone Flocking to Snapchat?

Snapchat has lived a full life in its short time on our iPhones and Androids. Since its inception in 2011 by three Stanford students, the app[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

Internet of Things and New Doors for Ecommerce

By 2020, the number of everyday things connected to the Internet is expected to reach at least 50 billion, and some estimates place that number at[...]

7 Tips for Using Social Media in Your Back to School Campaign

Back-to-school season is more lucrative than ever before, with sales in 2016 expected to hit over $820 billion. Whether you sell online or use[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]