"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

A Promotion Pyramid: How and When to Take Content to a Wider Audience

Content marketing is crucial to promote your brand and let influencers show off your best looks, but successful fashion marketers don't just throw[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]

Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

5 Ways to Neutralize Trolls on Corporate Social Media

Internet trolls are anxious to get a response and can be tricky to navigate for brands who can't afford to alienate anyone in their audience.[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

How to Generate More Leads from Pinterest

Today, Pinterest is the fastest-growing social media site in terms of member growth and the second-fastest-growing site in terms of active users.[...]

How Facebook's New Reactions Factor Into Social Media for Business

 

When Facebook launched a set of five new Reactions this year, they changed the game for businesses and marketers.

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]

4 Ways Halloween Impacts Retail Sales

Why should you rethink your retail apparel strategy before Halloween?

The answer is simple: People love going shopping around this time of the[...]