"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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5 B2B Social Media Strategies For Creating New Sales Opportunities

Social media is a surprisingly effective channel for B2B marketing -- if you know how to play your cards right. Here are some effective strategies[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

Retail & Fashion Takeaways from CES

CES can be a little overwhelming. But walking into the convention halls on the Strip in Las Vegas and navigating thousands of presentations and[...]

Infographic: Halloween Shopping By the Numbers

You're not going to want to miss the Halloween party this year! With an average $3.1 billion being spent on costumes alone, those outfits are[...]

Costumes Help Dress Up Holiday Sales

Halloween may conjure up visions of costumed partygoers, but you don't have to own a Halloween superstore to make a profit on apparel during this[...]