"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those platforms can offer services at a rate that[...]

Do Brands Need Big e-Tailers?

With a single ecommerce platform grabbing up 44 percent of all online sales (yes, it's Amazon), it seems obvious that brands need these big[...]

What is the Impact of Impulsive and Intentional Shopping?

Consumer behavior is dependent on several factors, and two major ones are intent and impulse.  Both have a big impact on the modern Buyer’s[...]

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s a fairytale come to life. When Prince Harry[...]

Sustainable Fashion is the Future

The world of commerce has been kind to fashion brands, especially to producers of fast fashion apparel. Year after year, as businesses cut costs[...]

Mother’s Day 2018: 6 Popular Gift Ideas and Tips to Market Them Online

According to an annual survey conducted by the National Retail Federation (NRF), retail and ecommerce sales for Mother's Day 2018 will be the[...]

Mother's Day: The Business of Mom Jeans

According to the National Retail Federation's annual survey, spending for Mother's Day 2018 is slated to reach $23.1 billion--with 36 percent of[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

Creative Lead Generation Ideas to Set You Apart from the Competition

The universal thirst for small businesses is the need for leads. This need will never be quenched, especially if you rely on using the same[...]