"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

How Brands Can Still Stand Out Amid Social Media Privacy Changes

Privacy and social media have been big news recently, thanks to  Zuckerberg’s recent hearing on[...]

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Try-Before-You-Buy Drives Up Returns

Many retailers want to jump on the bandwagon of the newest craze (try-before-you-buy) in the hopes of pleasing their customer base. Offering[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

3 Tricks to Minimize Your Ecommerce Return Rate

Ecommerce is now a large chunk of all retail sales. With that switch comes efficiency and convenience as retailers vertically integrate the[...]

Apparel Fit Tech: Alexa, Do I Look Good in These Jeans?

Buying apparel online, especially for women, can be fraught with anxiety. Sizing can be iffy, even with more companies providing size charts, and[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

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