"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Member Movement in Shopping

More than 40 years ago, membership shopping was introduced to the public through Costco, which debuted in 1983 as a members-only warehouse[...]

Do Brands Need Big e-Tailers?

With a single ecommerce platform grabbing up 44 percent of all online sales (yes, it's Amazon), it seems obvious that brands need these big[...]

Banned: The Shoppers Who Make Too Many Returns

For ecommerce retailers, returns are even more of a headache than they are for brick and mortar sellers -- and that's why some stores are cracking[...]

Why Amazon Go May Not Be the Future of Retail

Amazon continues to introduce innovative devices and processes. The latest of these innovations is the Amazon Go store. The store offers[...]

Mother’s Day 2018: 6 Popular Gift Ideas and Tips to Market Them Online

According to an annual survey conducted by the National Retail Federation (NRF), retail and ecommerce sales for Mother's Day 2018 will be the[...]

Mother's Day: The Business of Mom Jeans

According to the National Retail Federation's annual survey, spending for Mother's Day 2018 is slated to reach $23.1 billion--with 36 percent of[...]

Physical Retail Transforms with Instagram Sharing

People like to shop in brick-and-mortar stores. They enjoy the shopping experience that comes with being able to hold a product in hand, feel the[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

Try-Before-You-Buy Drives Up Returns

Many retailers want to jump on the bandwagon of the newest craze (try-before-you-buy) in the hopes of pleasing their customer base. Offering[...]