"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

What is New and Significant in Retail Technology?

Within less than a decade, technology has revolutionized the retail sector. Today's advanced[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

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Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

Try-Before-You-Buy Drives Up Returns

Many retailers want to jump on the bandwagon of the newest craze (try-before-you-buy) in the hopes of pleasing their customer base. Offering[...]

The Truth About Packaging Waste in the Beauty and Fashion Industry

There’s nothing more beautiful than the luxury and upbeat persona that is the fashion and beauty industry - unless you ask the planet. As the[...]

What Voice Search Means for Your Online Store

The 2017 holiday season was a blowout for the purchase of smart speakers. More than 39 million Americans now own a smart speaker device. New[...]

5 Brands That Took Customer Service to the Next Level

When it comes to providing outstanding customer service, some companies just don't seem to get it.  There are the businesses that hire customer[...]

The Evolution of On-Demand Local Delivery

As an ecommerce entrepreneur, Jeff Bezos has transformed a website -- which started out as a virtual bookstore -- into the top online platform to[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January for the first time in nearly a year, according[...]

Super Bowl Series: How the Big Game Impacts Athletic Wear Sales

According to Nielsen, 111.3 television viewers watched Super Bowl LI in 2017 -- numbers that spelled a marketing bonanza for retailers. Last year,[...]