"Powering Great Commerce" News

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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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Amazon's setting the pace of retail - are you keeping up?

In 2017, Amazon was responsible for about 43.5 percent of all online retail sales, reported RetailDive. Figures from a study conducted by[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

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