"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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5 Ways to Scare Off Holiday Shoppers

The holidays are here and it's time to shop. And what better way to save time and money than shopping online? So you advertise a sale and the[...]

4 Ways Halloween Impacts Retail Sales

Why should you rethink your retail apparel strategy before Halloween?

The answer is simple: People love going shopping around this time of the[...]

Why Is Everyone Flocking to Snapchat?

Snapchat has lived a full life in its short time on our iPhones and Androids. Since its inception in 2011 by three Stanford students, the app[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]

5 Tips for Using Periscope to Promote Your Brand

Periscope, a live video streaming app, is making a hit with companies everywhere. Released in early 2015, Periscope allows brands to share[...]