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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Retailers are Expecting Big Things from Mobile Shopping this Holiday

As mobile technology continues to evolve, today's consumer is more empowered than ever. No longer bound by the shackles of physical location, it’s[...]

Closing the Conversion Gap: An Improving Mobile Shopping Experience

The evolution of the smartphone has lead to an explosion of mobile shopping. Online shopping found its roots in clicks, mouseovers and hovers, but[...]

The iPhone: A Double-edged Revolution for Retail

The iPhone has become so ingrained in daily life that most people express genuine shock when they discover that the original iPhone debuted just[...]

5 Reasons No One is Using Your Mobile App

Wondering why your app is not bringing back the results you expected? The answer may be more common than you think. The proof is in the numbers,[...]

Optimizing for Mobile: Google AMP or Facebook Instant Articles

Anyone who is concerned with digital marketing practices should also be concerned about two somewhat competing products: Facebook Instant Articles[...]

The Mobile First of Search Engine Optimization

You've heard it for years: if you want to provide an excellent digital experience for your target audience, you had better optimize your website[...]

5 Mobile Devices You'll Want in 2017

There's no doubt: we've entered the age of mobile technology. Industries across the world are incorporating tech into movable products to make[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

The Future of PPC and CPC Strategies in Mobile Native Advertising

It's no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach [...]