"Powering Great Commerce" News

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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

7 Tips for Using Social Media in Your Back to School Campaign

Back-to-school season is more lucrative than ever before, with sales in 2016 expected to hit over $820 billion. Whether you sell online or use[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]