"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

7 Tips for Using Social Media in Your Back to School Campaign

Back-to-school season is more lucrative than ever before, with sales in 2016 expected to hit over $820 billion. Whether you sell online or use[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]