"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]

Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

How Facebook's New Reactions Factor Into Social Media for Business

 

When Facebook launched a set of five new Reactions this year, they changed the game for businesses and marketers.

The Future of PPC and CPC Strategies in Mobile Native Advertising

It's no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach [...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]