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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]

Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

How Facebook's New Reactions Factor Into Social Media for Business

 

When Facebook launched a set of five new Reactions this year, they changed the game for businesses and marketers.

The Future of PPC and CPC Strategies in Mobile Native Advertising

It's no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach [...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]