"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]

5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]

8 Social Media Post Ideas to Increase Follower Engagement

Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Why Teens Haven't Adopted Facebook

Even Mark Zuckerberg realizes Facebook is no longer the cool thing to be on, stating that “coolness is done for us.” With teens giving Facebook a[...]

eBook Preview: The Ecommerce Investment

The challenges of competing in the ecommerce marketplace are mounting. Companies increasingly realize the importance of building a unified[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]

Branding the Future: Advertising and Social Activism

Branding the Future: Advertising and Social Awareness in 2017

In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]