To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]
Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer. This makes it necessary to[...]
Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]
Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]
People don’t buy for logical reasons. They buy for emotional reasons.
It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.
Even Mark Zuckerberg realizes Facebook is no longer the cool thing to be on, stating that “coolness is done for us.” With teens giving Facebook a[...]
The challenges of competing in the ecommerce marketplace are mounting. Companies increasingly realize the importance of building a unified[...]
Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]
Branding the Future: Advertising and Social Awareness in 2017
In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]