Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]
Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]
People don’t buy for logical reasons. They buy for emotional reasons.
It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.
Even Mark Zuckerberg realizes Facebook is no longer the cool thing to be on, stating that “coolness is done for us.” With teens giving Facebook a[...]
The challenges of competing in the ecommerce marketplace are mounting. Companies increasingly realize the importance of building a unified[...]
Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]
Branding the Future: Advertising and Social Awareness in 2017
In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]
Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]
Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]