"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Is 2018 the Year Social Commerce Finally Takes Off?

With more people engaging with brands through social channels than ever, businesses have some tough decisions to make. Buy buttons are now a part[...]

Take Care of Mobile for Effective Digital Marketing

To a business owner who is looking to boost exposure through their website, chances are, search engine optimization is not a foreign concept. A[...]

5 Last-Minute Holiday Marketing Strategies

The holidays are right around the corner and hopefully brands have taken advantage of early holiday planning strategies. If not, it does not mean[...]

The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Teen Social Media Preferences and How They Can Benefit Retailers

Social media has changed the way we interact with the world around us, with around 2.3 billion active social media users across the globe.

Holiday Retail Marketing Steps to Take Early

Once the calendar flips passed Halloween, the winter holidays are just around the corner. That means that it's time for many retail businesses to[...]

An eSports Revolution for Marketers

Esports go by a number of names, including pro gaming, professional video gaming, competitive video gaming and electronic sports.  However fans[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes. Thanks to technology, consumers are more equipped[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]