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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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5 Last-Minute Holiday Marketing Strategies

The holidays are right around the corner and hopefully brands have taken advantage of early holiday planning strategies. If not, it does not mean[...]

The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Teen Social Media Preferences and How They Can Benefit Retailers

Social media has changed the way we interact with the world around us, with around 2.3 billion active social media users across the globe.

Holiday Retail Marketing Steps to Take Early

Once the calendar flips passed Halloween, the winter holidays are just around the corner. That means that it's time for many retail businesses to[...]

An eSports Revolution for Marketers

Esports go by a number of names, including pro gaming, professional video gaming, competitive video gaming and electronic sports.  However fans[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes. Thanks to technology, consumers are more equipped[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]

Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]