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A Convergence of Technology, Retail and Fashion

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street,[...]

5 Types of Valentine’s Day shoppers to look out for

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz The[...]

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A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Why Teens Haven't Adopted Facebook

Even Mark Zuckerberg realizes Facebook is no longer the cool thing to be on, stating that “coolness is done for us.” With teens giving Facebook a[...]

eBook Preview: The Ecommerce Investment

The challenges of competing in the ecommerce marketplace are mounting. Companies increasingly realize the importance of building a unified[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]

Branding the Future: Advertising and Social Activism

Branding the Future: Advertising and Social Awareness in 2017

In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]

Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]