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A Convergence of Technology, Retail and Fashion

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street,[...]

5 Types of Valentine’s Day shoppers to look out for

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz The[...]

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Holiday Retail Marketing Steps to Take Early

Once the calendar flips passed Halloween, the winter holidays are just around the corner. That means that it's time for many retail businesses to[...]

An eSports Revolution for Marketers

Esports go by a number of names, including pro gaming, professional video gaming, competitive video gaming and electronic sports.  However fans[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes. Thanks to technology, consumers are more equipped[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]

Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]

5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]

8 Social Media Post Ideas to Increase Follower Engagement

Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.