"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

6 Steps to Success in B2B Ecommerce

The high-speed marketplace of ecommerce continues to grow and present organizations with fresh opportunities. Online retail sales showed ongoing[...]

5 B2B Social Media Strategies For Creating New Sales Opportunities

Social media is a surprisingly effective channel for B2B marketing -- if you know how to play your cards right. Here are some effective strategies[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January for the first time in nearly a year, according[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

Super Bowl Series: Top 5 Super Bowl Ambush Marketing Campaigns

For U.S. marketers, ambush marketing's greatest annual opportunity is the Super Bowl, which provides advertisers with limitless ways to leverage[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

How Will the Fashion 'Drop' Change Retail in 2018?

For the movers and shakers of the fashion industry, 2017 has become known as “The Year of the Drop” — thanks to phenomena such as the two-day drop[...]