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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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5 B2B Social Media Strategies For Creating New Sales Opportunities

Social media is a surprisingly effective channel for B2B marketing -- if you know how to play your cards right. Here are some effective strategies[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January for the first time in nearly a year, according[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

Super Bowl Series: Top 5 Super Bowl Ambush Marketing Campaigns

For U.S. marketers, ambush marketing's greatest annual opportunity is the Super Bowl, which provides advertisers with limitless ways to leverage[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

How Will the Fashion 'Drop' Change Retail in 2018?

For the movers and shakers of the fashion industry, 2017 has become known as “The Year of the Drop” — thanks to phenomena such as the two-day drop[...]

Is 2018 the Year Social Commerce Finally Takes Off?

With more people engaging with brands through social channels than ever, businesses have some tough decisions to make. Buy buttons are now a part[...]

Take Care of Mobile for Effective Digital Marketing

To a business owner who is looking to boost exposure through their website, chances are, search engine optimization is not a foreign concept. A[...]