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A Convergence of Technology, Retail and Fashion

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street,[...]

5 Types of Valentine’s Day shoppers to look out for

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz The[...]

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Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January for the first time in nearly a year, according[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

Super Bowl Series: Top 5 Super Bowl Ambush Marketing Campaigns

For U.S. marketers, ambush marketing's greatest annual opportunity is the Super Bowl, which provides advertisers with limitless ways to leverage[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

How Will the Fashion 'Drop' Change Retail in 2018?

For the movers and shakers of the fashion industry, 2017 has become known as “The Year of the Drop” — thanks to phenomena such as the two-day drop[...]

Is 2018 the Year Social Commerce Finally Takes Off?

With more people engaging with brands through social channels than ever, businesses have some tough decisions to make. Buy buttons are now a part[...]

Take Care of Mobile for Effective Digital Marketing

To a business owner who is looking to boost exposure through their website, chances are, search engine optimization is not a foreign concept. A[...]

5 Last-Minute Holiday Marketing Strategies

The holidays are right around the corner and hopefully brands have taken advantage of early holiday planning strategies. If not, it does not mean[...]

The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Teen Social Media Preferences and How They Can Benefit Retailers

Social media has changed the way we interact with the world around us, with around 2.3 billion active social media users across the globe.