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A Convergence of Technology, Retail and Fashion

Reverse Retail's Race to the Bottom

Despite a twofold increase in discounting and sales pricing for the 2016 holiday season, retail[...]

Music Festival Fashion Guide

Music and fashion go hand in hand these days. Both have always been outlets of self-expression and[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer[...]

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5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]

Branding the Future: Advertising and Social Activism

Branding the Future: Advertising and Social Awareness in 2017

In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]

Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

6 Important Things to Know About SEO in 2017

Getting your business discovered on the internet isn't simple. Learning search engine optimization (SEO) isn't a science, but an art, since search[...]

Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

How to Use Technology to Reach 2016 Holiday Shoppers

Holiday retail sales in the United States can account for over 30 percent of a retailer's annual revenue and over 19 percent of the yearly revenue[...]

How Facebook's New Reactions Factor Into Social Media for Business

 

When Facebook launched a set of five new Reactions this year, they changed the game for businesses and marketers.