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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and sometimes notoriety) for their brands on the biggest[...]

Walmart.com vs. Amazon - Opposites in the Same Space

While Walmart certainly overshadows all of its retail competition, Amazon has consistently managed to beat the corporate giant when it comes to[...]

Mother’s Day 2018: 6 Popular Gift Ideas and Tips to Market Them Online

According to an annual survey conducted by the National Retail Federation (NRF), retail and ecommerce sales for Mother's Day 2018 will be the[...]

Mother's Day: The Business of Mom Jeans

According to the National Retail Federation's annual survey, spending for Mother's Day 2018 is slated to reach $23.1 billion--with 36 percent of[...]

The Life of an Ecommerce Customer Order Through the Onestop Ecosystem

In today’s digital marketplace, ecommerce is literally just one click away. Consumers use a variety of tools (search engines, social media, review[...]

Physical Retail Transforms with Instagram Sharing

People like to shop in brick-and-mortar stores. They enjoy the shopping experience that comes with being able to hold a product in hand, feel the[...]

Mobile Ad Spending Set to Beat TV in 2018

When you start your day, do you hop on your phone in the morning and then switch to your desktop or laptop at work? What about when you leave at[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]