"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Ripple Effect: Anchor Shutdowns Hurt Surrounding Stores

In part one of this series on the impact of large retailer closings, we discussed the recent rise in large retailer closings. J.C. Penney announced

The Socioeconomic Impact of Shopping Mall Closings (Part 1)

The closing of several prominent retail chains, and even huge shopping centers, has become a problem in America over the last decade. Much of the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

Adding More "Experience" to the Retail Experience

Over the past few years, the retail world has been abuzz with the news that millennials are far more willing to shell out their hard earned[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

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