"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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5 Great Looks for Fall and How to Wear Them

With another Fashion Week in the books, it's time to start searching in earnest for the best new looks to add to your wardrobe for the season.[...]

Costumes Help Dress Up Holiday Sales

Halloween may conjure up visions of costumed partygoers, but you don't have to own a Halloween superstore to make a profit on apparel during this[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

Wearable Tech at NYFW

Wearable technology has been among the most-hyped innovations over the past few years. Until recently, it was largely confined to gadgets capable[...]

What You Missed at NYFW

It's hard to overhype the importance of New York Fashion Week - it's the time of year when the world's top designers and top models all step[...]

5 Ways Biofabrication Will Transform the Fashion Industry

Over the years, production of leather has resulted in large amounts of waste that threaten the environment. Most of the world's leather is tanned[...]