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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing," these are all the garments designed to reduce[...]

The Streetwear Movement: What is It and How to Leverage It

The term streetwear, or streetstyle, has been around for decades, and like all styles in the fashion world, it has changed and evolved with the[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

The Truth About Packaging Waste in the Beauty and Fashion Industry

There’s nothing more beautiful than the luxury and upbeat persona that is the fashion and beauty industry - unless you ask the planet. As the[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what[...]

How Will the Fashion 'Drop' Change Retail in 2018?

For the movers and shakers of the fashion industry, 2017 has become known as “The Year of the Drop” — thanks to phenomena such as the two-day drop[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

How Coach Turned Itself Around

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands, looked to wider distribution through[...]

Back-to-School Shopping Trends for 2017

With another school year approaching, families are scrambling to catch up with the latest trends that will send kids into the year in style. As[...]

Is Amazon Prime Wardrobe a Game-Changer for Fashion Retail?

Earlier this summer, Amazon announced the newest addition to the Amazon Prime family of services called Prime Wardrobe, currently in its beta[...]