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3 Tricks to Minimize Your Ecommerce Return Rate

Ecommerce is now a large chunk of all retail sales. With that switch comes efficiency and[...]

6 Retail Web Design Trends to Follow in 2018

The history of web design tells us that things change … customers' expectations, technological[...]

6 Retail Trends to Watch in 2018

As 2017 draws to a close, it's time to take a look at what is just around the corner for 2018.[...]

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Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

Keep Your Holiday Customers Coming Back

Holiday shoppers are notorious for being disloyal. They shop for bargains and are always on the hunt for a good deal. It's likely that they don't[...]

Shopping in a Winter Wonderland

Even if you thought winter would never come in the U.S., you'll surely have noticed that the blustery season has made its annual debut. With[...]

How to Generate More Leads from Pinterest

Today, Pinterest is the fastest-growing social media site in terms of member growth and the second-fastest-growing site in terms of active users.[...]

The Future of PPC and CPC Strategies in Mobile Native Advertising

It's no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach [...]

How Does the Election Affect Consumer Sentiment

In September, consumer confidence in the U.S. recovery rose to its highest levels in nine years. The New York Times reported that, "Consumers'[...]

5 Ways to Scare Off Holiday Shoppers

The holidays are here and it's time to shop. And what better way to save time and money than shopping online? So you advertise a sale and the[...]

Infographic: Halloween Shopping By the Numbers

You're not going to want to miss the Halloween party this year! With an average $3.1 billion being spent on costumes alone, those outfits are[...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]