"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Wal-Mart’s Brand Makeover is Through Digital

The world of stores that have everything just keeps getting more and more interesting. Walmart[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics,[...]

How Coach Saved Itself from Retail Discounts

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands,[...]

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Why Your Customers May Not Trust You

 

Security leaks are rampant, and customers, not surprisingly, are becoming leery of anyone selling products or services online. Your customers[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

Internet of Things and New Doors for Ecommerce

By 2020, the number of everyday things connected to the Internet is expected to reach at least 50 billion, and some estimates place that number at[...]

The New SaaS: Shipping as a Service

Online retail is facing its greatest challenge. As ad buying becomes easier, more brands are crowding into the online/mobile ad space. The key to[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]

7 Instagram Marketing Tips for Branding Success

If you're plugged into today's digital world, there's a good chance you're familiar with the popular photo and video sharing app Instagram. But[...]