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Wal-Mart’s Brand Makeover is Through Digital

The world of stores that have everything just keeps getting more and more interesting. Walmart[...]

How Search Trends Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics,[...]

How Coach Saved Itself from Retail Discounts

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands,[...]

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Keep Your Holiday Customers Coming Back

Holiday shoppers are notorious for being disloyal. They shop for bargains and are always on the hunt for a good deal. It's likely that they don't[...]

Shopping in a Winter Wonderland

Even if you thought winter would never come in the U.S., you'll surely have noticed that the blustery season has made its annual debut. With[...]

How to Generate More Leads from Pinterest

Today, Pinterest is the fastest-growing social media site in terms of member growth and the second-fastest-growing site in terms of active users.[...]

The Future of PPC and CPC Strategies in Mobile Native Advertising

It's no secret that mobile has become the game-changer in digital marketing. Mobile advertising revenues in the U.S. alone are predicted to reach [...]

How Does the Election Affect Consumer Sentiment

In September, consumer confidence in the U.S. recovery rose to its highest levels in nine years. The New York Times reported that, "Consumers'[...]

5 Ways to Scare Off Holiday Shoppers

The holidays are here and it's time to shop. And what better way to save time and money than shopping online? So you advertise a sale and the[...]

Infographic: Halloween Shopping By the Numbers

You're not going to want to miss the Halloween party this year! With an average $3.1 billion being spent on costumes alone, those outfits are[...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

4 Ways Halloween Impacts Retail Sales

Why should you rethink your retail apparel strategy before Halloween?

The answer is simple: People love going shopping around this time of the[...]