"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

Subscribe to Weekly Email Updates

Looking for Something?

5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what[...]

5 Types of Valentine’s Day Shoppers to Look Out For

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

3 Tricks to Minimize Your Ecommerce Return Rate

Ecommerce is now a large chunk of all retail sales. With that switch comes efficiency and convenience as retailers vertically integrate the[...]