"Powering Great Commerce" News

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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what[...]

5 Types of Valentine’s Day Shoppers to Look Out For

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

3 Tricks to Minimize Your Ecommerce Return Rate

Ecommerce is now a large chunk of all retail sales. With that switch comes efficiency and convenience as retailers vertically integrate the[...]