It's true that in the "Experience Economy" Americans are spending a greater percentage of personal consumption on services than ever before, a[...]
Subscriptions to newspapers, magazines, wine or other consumables have been around for decades. Many may also remember the Columbia House Record[...]
People don’t buy for logical reasons. They buy for emotional reasons.
Ecommerce merchants often spend too little attention on customer service. Focused on getting the right sale, resources are focused on acquisition[...]
Wondering why your app is not bringing back the results you expected? The answer may be more common than you think. The proof is in the numbers,[...]
Anyone who is concerned with digital marketing practices should also be concerned about two somewhat competing products: Facebook Instant Articles[...]
In an extremely challenged U.S. retail market, how are stores successfully competing with ecommerce, specifically retail behemoth Amazon and[...]
One of the best practices to creating personalized email content for your customers is through email segmentation.
Even as infrastructure spending lags, smart city planning is on the rise, and it’s directly tied (among other important human and environmental[...]