"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and sometimes notoriety) for their brands on the biggest[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those platforms can offer services at a rate that[...]

The Member Movement in Shopping

More than 40 years ago, membership shopping was introduced to the public through Costco, which debuted in 1983 as a members-only warehouse[...]

Do Brands Need Big e-Tailers?

With a single ecommerce platform grabbing up 44 percent of all online sales (yes, it's Amazon), it seems obvious that brands need these big[...]

What is the Impact of Impulsive and Intentional Shopping?

Consumer behavior is dependent on several factors, and two major ones are intent and impulse.  Both have a big impact on the modern Buyer’s[...]

Banned: The Shoppers Who Make Too Many Returns

For ecommerce retailers, returns are even more of a headache than they are for brick and mortar sellers -- and that's why some stores are cracking[...]

The Freshness Wars

Food delivery services are becoming increasingly important. A report by the Food Marketing Institute forecasts that consumer spending will grow to[...]

The Streetwear Movement: What is It and How to Leverage It

The term streetwear, or streetstyle, has been around for decades, and like all styles in the fashion world, it has changed and evolved with the[...]

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them[...]