"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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4 Performance Marketing Takeaways from Google's Marketing Next

At the recent Google Marketing Next advertising and ecommerce event, industry leaders discussed emerging marketing trends. With consumer[...]

How to Fuel Your eCommerce Marketing

How much should you spend on your marketing efforts? It's an essential and often-asked question. Put simply, in a competitive omnichannel[...]

Get Ahead of Optimization for These Three SEO Trends

Your potential customers are using search engines differently than they did five years ago. Today's consumers spend 45 percent of their retail[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Optimizing for Mobile: Google AMP or Facebook Instant Articles

Anyone who is concerned with digital marketing practices should also be concerned about two somewhat competing products: Facebook Instant Articles[...]

Segment Customers to Elevate Your Ecommerce Strategy

One of the best practices to creating personalized email content for your customers is through email segmentation.

New Era SEO: Get Found by the Vocal Shopper

Marketing online fashions has a unique set of challenges. When shoppers cannot physically touch fabrics, interact with knowledgeable salespeople[...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]