At the recent Google Marketing Next advertising and ecommerce event, industry leaders discussed emerging marketing trends. With consumer[...]
How much should you spend on your marketing efforts? It's an essential and often-asked question. Put simply, in a competitive omnichannel[...]
People don’t buy for logical reasons. They buy for emotional reasons.
It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.
Anyone who is concerned with digital marketing practices should also be concerned about two somewhat competing products: Facebook Instant Articles[...]
One of the best practices to creating personalized email content for your customers is through email segmentation.
Marketing online fashions has a unique set of challenges. When shoppers cannot physically touch fabrics, interact with knowledgeable salespeople[...]
The search-engine optimization -- or "SEO" -- universe changes like the latest fashions. It’s important to have experts who can keep up with[...]