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A Convergence of Technology, Retail and Fashion

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street,[...]

5 Types of Valentine’s Day shoppers to look out for

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz The[...]

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Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]

6 Ways for Fashion Brands to Improve Their Instagram Marketing

Boasting 700 million monthly active users, Instagram has become the "go-to" social media platform for fashion brands to highlight their products, [...]

Boost Revenue with These 2 Email Tactics

When fully optimized, your email marketing campaigns should make a big contribution to fostering brand loyalty and growing sales for your[...]

5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]

4 Performance Marketing Takeaways from Google's Marketing Next

At the recent Google Marketing Next advertising and ecommerce event, industry leaders discussed emerging marketing trends. With consumer[...]

How to Fuel Your eCommerce Marketing

How much should you spend on your marketing efforts? It's an essential and often-asked question. Put simply, in a competitive omnichannel[...]

Get Ahead of Optimization for These Three SEO Trends

Your potential customers are using search engines differently than they did five years ago. Today's consumers spend 45 percent of their retail[...]

The Pros And Cons of Flash Sales

People don’t buy for logical reasons. They buy for emotional reasons.

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.