"Powering Great Commerce" News

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3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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Optimizing Your Online Presence for Your Mobile Audience

When your daily routine has you on the run and you're searching for products and services, do you trek back to your computer -- or do you whip out[...]

How to Build a Strong Following on Instagram

Success in ecommerce today demands an Instagram presence. For one, the Instagram community is now at 400 million monthly users (and rising), and[...]

5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

Marketing Success Stories of when Small Beats Big

In a world filled with mega-corporations and global conglomerates, it's refreshing to read about small businesses that somehow manage to smash[...]

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Ad Targeting and Tracking: A Loss of Privacy or a Cost of Convenience?

It has always been hard to maintain the balance between users' privacy on the one hand and companies' marketing goals on the other. Yet, despite[...]