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A Convergence of Technology, Retail and Fashion

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street,[...]

5 Types of Valentine’s Day shoppers to look out for

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz The[...]

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Marketing Success Stories of when Small Beats Big

In a world filled with mega-corporations and global conglomerates, it's refreshing to read about small businesses that somehow manage to smash[...]

Engagement marketing is the name of the game: Are you ready to play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

Internet Privacy Is Gone - But Consumers May Not Mind

Privacy concerns and consumer protection supported legislation in the later part of the Obama administration that limited an ISP's ability to use[...]

The Importance of Holistic Marketing in eCommerce

Digital marketing is complex. It includes channels that range from your website and social media accounts to paid advertisements and post-purchase[...]

Ad Targeting and Tracking: A Loss of Privacy or a Cost of Convenience?

It has always been hard to maintain the balance between users' privacy on the one hand and companies' marketing goals on the other. Yet, despite[...]

Digital Offers to Jolt Your Ecommerce

Retailers increasingly rely on various forms of digital offers to customers, in order to encourage repeat visits and trial. If you're looking for[...]

Ecommerce Marketing: Holiday Planning Calendar

Onestop is a full-service ecommerce solutions provider keeping brands ahead of game when it comes to holiday planning and ecommerce marketing.[...]

When to Push Targeted Promotions

The goal of every retail business should be to build a base of repeat customers and maximize their lifetime value. Loyalty can be achieved a[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]