"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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Explosive Growth in Ecommerce Retail - A Ninja Tale

Ecommerce merchants often spend too little attention on customer service. Focused on getting the right sale, resources are focused on acquisition[...]

The Risks and Rewards of Amazon Go Technology for Clothing Retailers

Jeff Bezos continues to disrupt the retail industry with the introduction of Amazon Go, a digital shopping platform that meshes online shopping[...]

Snag Loyal Shoppers with Social Media Marketing

The Holiday season has brought you a bounty of new customers.  Nurturing social media platforms and providing ease and convenience for first-time[...]

Keep Your Holiday Customers Coming Back

Holiday shoppers are notorious for being disloyal. They shop for bargains and are always on the hunt for a good deal. It's likely that they don't[...]

5 Ways to Scare Off Holiday Shoppers

The holidays are here and it's time to shop. And what better way to save time and money than shopping online? So you advertise a sale and the[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

Why Your Customers May Not Trust You

 

Security leaks are rampant, and customers, not surprisingly, are becoming leery of anyone selling products or services online. Your customers[...]

Internet of Things and New Doors for Ecommerce

By 2020, the number of everyday things connected to the Internet is expected to reach at least 50 billion, and some estimates place that number at[...]

The New SaaS: Shipping as a Service

Online retail is facing its greatest challenge. As ad buying becomes easier, more brands are crowding into the online/mobile ad space. The key to[...]

Let Your Customers Do the Talking

Retail websites can get a little closer to simulating in-person shopping (and the lower return rate that comes with it) through consumer-facing[...]