"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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What is the Impact of Impulsive and Intentional Shopping?

Consumer behavior is dependent on several factors, and two major ones are intent and impulse.  Both have a big impact on the modern Buyer’s[...]

Banned: The Shoppers Who Make Too Many Returns

For ecommerce retailers, returns are even more of a headache than they are for brick and mortar sellers -- and that's why some stores are cracking[...]

The Freshness Wars

Food delivery services are becoming increasingly important. A report by the Food Marketing Institute forecasts that consumer spending will grow to[...]

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up with their shopping lists.  They help them[...]

The Life of an Ecommerce Customer Order Through the Onestop Ecosystem

In today’s digital marketplace, ecommerce is literally just one click away. Consumers use a variety of tools (search engines, social media, review[...]

Internet of Things and AI in E-Commerce

The internet of things (IoT) is not a technology that's right around the corner. It's here, now. Smart homes integrate everything from inventory[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

Setting Up SEO for the Customer Journey

The first step in aligning your SEO with the customer journey is to organize keywords according to each stage.

5 Brands That Took Customer Service to the Next Level

When it comes to providing outstanding customer service, some companies just don't seem to get it.  There are the businesses that hire customer[...]