"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Customer Research for Ecommerce Acquisition

The first step in developing a highly relevant ecommerce experience is understanding buyer personas, or the portrait of the types of customers who[...]

New Customer Acquisition Strategies for Ecommerce

The growth of online sales as a percentage of all retail continues to grow, but ecommerce itself is beginning to mature — and that online[...]

Know Your Luxury Shoppers

Every consumer can fluctuate between various shopping segments due to lifestyle choices, environment, values, financial situation or other factors[...]

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