"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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6 Ways for Fashion Brands to Improve Their Instagram Marketing

Boasting 700 million monthly active users, Instagram has become the "go-to" social media platform for fashion brands to highlight their products, [...]

5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]

8 Social Media Post Ideas to Increase Follower Engagement

Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]

Better Social Media to Create Personable Customer Experiences

With close to 3 billion active social media users, it’s safe to say that your customers are on social media. More consumers are using their social[...]

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Why Content Marketing Is Essential to Customer Relationships

Content marketing is about sharing your expertise so you can gain and maintain the trust of customers. Once they see you as an authority who has[...]

A Promotion Pyramid: How and When to Take Content to a Wider Audience

Content marketing is crucial to promote your brand and let influencers show off your best looks, but successful fashion marketers don't just throw[...]

How to Generate More Leads from Pinterest

Today, Pinterest is the fastest-growing social media site in terms of member growth and the second-fastest-growing site in terms of active users.[...]