"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

How Brands Can Still Stand Out Amid Social Media Privacy Changes

Privacy and social media have been big news recently, thanks to  Zuckerberg’s recent hearing on[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they[...]

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Setting Up SEO for the Customer Journey

The first step in aligning your SEO with the customer journey is to organize keywords according to each stage.

Building a Smart Home Skill for Your Ecommerce Business

Being successful in ecommerce is all about having what customers want. This is a complex combination of keeping up with the latest trends while[...]

5 Strategies to Help Grow Your ‘Smaller Business’ into Big Ecommerce

For every underdog business success story, there are scores of entrepreneurs asking the same question: "How did this modern-day David beat Goliath[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]

Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Amplify Sales With Your Ecommerce Blog

Your ecommerce blog is a huge asset to your digital marketing strategy. By maintaining a steady content marketing presence, you will increase[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]

6 Ways for Fashion Brands to Improve Their Instagram Marketing

Boasting 700 million monthly active users, Instagram has become the "go-to" social media platform for fashion brands to highlight their products, [...]

5 Video Hacks to Boost Your Content Marketing

Video has become a powerful marketing tool for increasing awareness and building authentic relationships with followers. Four times as many[...]

8 Social Media Post Ideas to Increase Follower Engagement

Social media has become a dependable outlet for consumers to discover new ecommerce brands, connect with their favorites, and research competitors[...]