"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Streetwear Movement: What is It and How to Leverage It

The term streetwear, or streetstyle, has been around for decades, and like all styles in the fashion world, it has changed and evolved with the[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s a fairytale come to life. When Prince Harry[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

Setting Up SEO for the Customer Journey

The first step in aligning your SEO with the customer journey is to organize keywords according to each stage.

Building a Smart Home Skill for Your Ecommerce Business

Being successful in ecommerce is all about having what customers want. This is a complex combination of keeping up with the latest trends while[...]

5 Strategies to Help Grow Your ‘Smaller Business’ into Big Ecommerce

For every underdog business success story, there are scores of entrepreneurs asking the same question: "How did this modern-day David beat Goliath[...]

Understanding Buyer Personas for Your Content Marketing

One of the ways that successful ecommerce sites convert sales is by tailoring their content marketing to the needs of specific buyer personas. The[...]

Social Media for Ecommerce Nirvana

To say that Twitter, Facebook, Pinterest, and Instagram are merely social media platforms would be a severe underestimation of what brands are[...]

Amplify Sales With Your Ecommerce Blog

Your ecommerce blog is a huge asset to your digital marketing strategy. By maintaining a steady content marketing presence, you will increase[...]

Add Some Polish to Your Content Marketing

Marketers and brands are compelled to publish content at a fast pace to remain current with today’s digital consumer.  This makes it necessary to[...]