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An eSports Revolution for Marketers

Esports go by a number of names, including pro gaming, professional video gaming, competitive video[...]

What To Make of Another Record Week on Wall St.

Does a rising stock market increase consumer spending?  Said differently, how relevant is what[...]

Get Honest in Your Next Marketing Campaign

Gone are the days of sleazy salesmen, false advertising, and coercive digital marketing schemes.[...]

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How Coach Turned Itself Around

As the market for designer handbags expanded in recent years, Coach Inc., like many other brands, looked to wider distribution through[...]

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