"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

What is New and Significant in Retail Technology?

Within less than a decade, technology has revolutionized the retail sector. Today's advanced[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

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Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

Super Bowl LI Celebrities: Who's Cheering Who?

This Sunday, about 188.5 million American viewers will watch Super Bowl LI, with 11 percent set to buy team apparel or other celebratory[...]

Thankful for Celebrity Fashion Collaborations

The holidays often bring about a time to be thankful, and this season there's much to be thankful for with celebrity fashion collaborations.[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]

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