"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

Super Bowl LI Celebrities: Who's Cheering Who?

This Sunday, about 188.5 million American viewers will watch Super Bowl LI, with 11 percent set to buy team apparel or other celebratory[...]

Thankful for Celebrity Fashion Collaborations

The holidays often bring about a time to be thankful, and this season there's much to be thankful for with celebrity fashion collaborations.[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]

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