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A Convergence of Technology, Retail and Fashion

eBook Preview: The Ecommerce Investment

The challenges of competing in the ecommerce marketplace are mounting. Companies increasingly[...]

The Socioeconomic Impact of Shopping Mall Closings (Part 1)

The closing of several prominent retail chains, and even huge shopping centers, has become a[...]

Reverse Retail's Race to the Bottom

Despite a twofold increase in discounting and sales pricing for the 2016 holiday season, retail[...]

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Oscar Swag Bags: The Original Influencer Marketing?

Along with designer dresses on the red carpet, Oscar swag bags have become almost as much a part of the Academy Awards tradition as the coveted[...]

Thankful for Celebrity Fashion Collaborations

The holidays often bring about a time to be thankful, and this season there's much to be thankful for with celebrity fashion collaborations.[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Why Is Everyone Flocking to Snapchat?

Snapchat has lived a full life in its short time on our iPhones and Androids. Since its inception in 2011 by three Stanford students, the app[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

What You Missed at NYFW

It's hard to overhype the importance of New York Fashion Week - it's the time of year when the world's top designers and top models all step[...]

5 Celebrities Who Have Upped Their Social Media Game

 After decades of celebrities operating under a traditional model using promoters, publicists and studio marketing execs, it's no secret that[...]

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