"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a worldwide billion dollar industry. The coworking[...]

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and sometimes notoriety) for their brands on the biggest[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing," these are all the garments designed to reduce[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer spending in the first quarter of 2016, and if[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Will Large Retailer Closings Affect Shoppers in 2017?

Last year, major department stores such as Macy’s and Sears proclaimed the closure of hundreds of stores across the country, resulting in a near[...]

5 Ways to Neutralize Trolls on Corporate Social Media

Internet trolls are anxious to get a response and can be tricky to navigate for brands who can't afford to alienate anyone in their audience.[...]

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