"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

3 Keys to Building a Successful Mobile Shopping Experience

Smartphones and tablets are part of almost every shopping experience now.  They help people keep up[...]

The Privacy Conundrum: Why Locking Down Your Data is a Tough Choice

There is a special debate surrounding who should have access to your data and what constitutes a[...]

Royal Wedding Creates Marketing Opportunities for Fashion Brands

Consumers -- especially American consumers -- love the Royal Family, especially when they wed. It’s[...]

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How to Build a Strong Following on Instagram

Success in ecommerce today demands an Instagram presence. For one, the Instagram community is now at 400 million monthly users (and rising), and[...]

Wal-Mart’s Brand Makeover is Through Digital

The world of stores that have everything just keeps getting more and more interesting. Walmart recently went on a run of aggressively acquiring[...]

Sudden Impact: Brands Adapt to Store Closures

The digital tsunami that has driven the world into the arms of certain ecommerce giants is simultaneously taking its toll on commercial real[...]

A Quick History of Gamification in Brand Marketing

It’s not about ‘gamifying’. It’s about driving revenue, saving costs, making people more efficient.

Where Will Wearable Technology Go Next?

Four years after the now-notorious debut of Google Glass at CES, a number of high fashion labels have attempted entry into the wearable technology[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]

How Does the Election Affect Consumer Sentiment

In September, consumer confidence in the U.S. recovery rose to its highest levels in nine years. The New York Times reported that, "Consumers'[...]

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