"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Customer Research for Ecommerce Acquisition

The first step in developing a highly relevant ecommerce experience is understanding buyer personas, or the portrait of the types of customers who[...]

Innovation and Big Data To Boost Retail Sales

Traditional brick-and-mortar retailers who were not early adopters of digital technology are struggling. Pure play ecommerce retailers enjoy far[...]

7 Little Changes That Will Enhance Your Ecommerce Analytics

It is a capital mistake to theorize before one has data.

-Sherlock Holmes

It used to be more than enough to simply have a website to provide[...]

Why Your Customers May Not Trust You

 

Security leaks are rampant, and customers, not surprisingly, are becoming leery of anyone selling products or services online. Your customers[...]

Internet of Things and New Doors for Ecommerce

By 2020, the number of everyday things connected to the Internet is expected to reach at least 50 billion, and some estimates place that number at[...]

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