"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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The Truth About Packaging Waste in the Beauty and Fashion Industry

There’s nothing more beautiful than the luxury and upbeat persona that is the fashion and beauty industry - unless you ask the planet. As the[...]

The Ecommerce Subscription Model: Is It Working?

Subscriptions to newspapers, magazines, wine or other consumables have been around for decades. Many may also remember the Columbia House Record[...]

Beauty Retail Giants Are Taking Amazon On...and Winning

In an extremely challenged U.S. retail market, how are stores successfully competing with ecommerce, specifically retail behemoth Amazon and[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

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