"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

How Brands Can Still Stand Out Amid Social Media Privacy Changes

Privacy and social media have been big news recently, thanks to  Zuckerberg’s recent hearing on[...]

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The Truth About Packaging Waste in the Beauty and Fashion Industry

There’s nothing more beautiful than the luxury and upbeat persona that is the fashion and beauty industry - unless you ask the planet. As the[...]

The Ecommerce Subscription Model: Is It Working?

Subscriptions to newspapers, magazines, wine or other consumables have been around for decades. Many may also remember the Columbia House Record[...]

Beauty Retail Giants Are Taking Amazon On...and Winning

In an extremely challenged U.S. retail market, how are stores successfully competing with ecommerce, specifically retail behemoth Amazon and[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]

Fans and the Celebrity Brand

 

Fashion marketing was once the exclusive domain of supermodels. They appeared in glossy, glamorous spreads in print magazines, which the public[...]

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