"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These in-browser apps supplant the need for page[...]

Building a Smart Home Skill for Your Ecommerce Business

Being successful in ecommerce is all about having what customers want. This is a complex combination of keeping up with the latest trends while[...]

5 Reasons No One is Using Your Mobile App

Wondering why your app is not bringing back the results you expected? The answer may be more common than you think. The proof is in the numbers,[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]

5 Tips for Using Periscope to Promote Your Brand

Periscope, a live video streaming app, is making a hit with companies everywhere. Released in early 2015, Periscope allows brands to share[...]

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