"Powering Great Commerce" News

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Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

How Brands Can Still Stand Out Amid Social Media Privacy Changes

Privacy and social media have been big news recently, thanks to  Zuckerberg’s recent hearing on[...]

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Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These in-browser apps supplant the need for page[...]

Building a Smart Home Skill for Your Ecommerce Business

Being successful in ecommerce is all about having what customers want. This is a complex combination of keeping up with the latest trends while[...]

5 Reasons No One is Using Your Mobile App

Wondering why your app is not bringing back the results you expected? The answer may be more common than you think. The proof is in the numbers,[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]

5 Tips for Using Periscope to Promote Your Brand

Periscope, a live video streaming app, is making a hit with companies everywhere. Released in early 2015, Periscope allows brands to share[...]

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