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A Convergence of Technology, Retail and Fashion

The Ecommerce Subscription Model: Is It Working?

Subscriptions to newspapers, magazines, wine or other consumables have been around for decades.[...]

Ecommerce Customer Service: 8 Misconceptions

Comcast has built quite a reputation in the Philadelphia area in recent years—and it’s not a good[...]

Know Your Luxury Shoppers

Every consumer can fluctuate between various shopping segments due to lifestyle choices,[...]

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5 Reasons No One is Using Your Mobile App

Wondering why your app is not bringing back the results you expected? The answer may be more common than you think. The proof is in the numbers,[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

Native Apps vs. Mobile Web Store - Which Is Right for You?

Now that consumers are spending more time accessing the Internet using their smartphones than their PCs, it's vital to consider your mobile[...]

3 B2C Marketing Lessons to Catch From Pokémon GO

Although consumers rave about the new Pokémon GO app, B2C marketers will find much to learn. Discover three B2C marketing lessons from this[...]

5 Tips for Using Periscope to Promote Your Brand

Periscope, a live video streaming app, is making a hit with companies everywhere. Released in early 2015, Periscope allows brands to share[...]

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