"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

What is New and Significant in Retail Technology?

Within less than a decade, technology has revolutionized the retail sector. Today's advanced[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California --[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These[...]

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Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what[...]

What Happens to Losing Team Merchandise After the Super Bowl?

The first images after a Super Bowl win are always memorable. But one that always stands out is that of the winning players immediately donning[...]

Super Bowl Series: How the Big Game Impacts Athletic Wear Sales

According to Nielsen, 111.3 television viewers watched Super Bowl LI in 2017 -- numbers that spelled a marketing bonanza for retailers. Last year,[...]

The Halloween Spirit is Alive in Retail

Americans spend frightenting amounts of money during the Halloween holiday and in recent years it has been growing. And this year is expected to[...]

Is Amazon Prime Wardrobe a Game-Changer for Fashion Retail?

Earlier this summer, Amazon announced the newest addition to the Amazon Prime family of services called Prime Wardrobe, currently in its beta[...]

True Blue to Sustainable Apparel

Fashion and apparel manufacturing is becoming more sustainable as companies strive to make their clothing more eco-friendly. The sustainability[...]

The Ecommerce Subscription Model: Is It Working?

Subscriptions to newspapers, magazines, wine or other consumables have been around for decades. Many may also remember the Columbia House Record[...]