"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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GDPR: A Comprehensive Overview

Note: This is not legal advice. Onestop cannot provide you legal advice, so you'll need to consult your own legal counsel.

Super Bowl Series: Top 5 Super Bowl Ambush Marketing Campaigns

For U.S. marketers, ambush marketing's greatest annual opportunity is the Super Bowl, which provides advertisers with limitless ways to leverage[...]

Ad Targeting and Tracking: A Loss of Privacy or a Cost of Convenience?

It has always been hard to maintain the balance between users' privacy on the one hand and companies' marketing goals on the other. Yet, despite[...]

Branding the Future: Advertising and Social Activism

Branding the Future: Advertising and Social Awareness in 2017

In the series finale of AMC’s Mad Men, the world said goodbye to infamous fictional[...]

Does the Red Carpet Really Help Sales of Designer Clothes?

 

Red carpet fashion is an indispensable part of awards show season. Networks devote hours of coverage to celebrity style, often extending the[...]