"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

How the Retail Shopping Experience is Changing

For today's brick-and-mortar stores, shopping isn't just an activity anymore -- it's a full sensory[...]

Is the Hottest Retail Trend Coworking?

In the early 2000s, the new workplace trend of coworking emerged and has since grown into a[...]

World Cup Shines New Light on Soccer Apparel Success

Sports supply and apparel companies can look forward to a potentially banner year, largely due to[...]

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and sometimes notoriety) for their brands on the biggest[...]

Do Brands Need Big e-Tailers?

With a single ecommerce platform grabbing up 44 percent of all online sales (yes, it's Amazon), it seems obvious that brands need these big[...]

Walmart.com vs. Amazon - Opposites in the Same Space

While Walmart certainly overshadows all of its retail competition, Amazon has consistently managed to beat the corporate giant when it comes to[...]

Mother’s Day 2018: 6 Popular Gift Ideas and Tips to Market Them Online

According to an annual survey conducted by the National Retail Federation (NRF), retail and ecommerce sales for Mother's Day 2018 will be the[...]

Physical Retail Transforms with Instagram Sharing

People like to shop in brick-and-mortar stores. They enjoy the shopping experience that comes with being able to hold a product in hand, feel the[...]

Mobile Ad Spending Set to Beat TV in 2018

When you start your day, do you hop on your phone in the morning and then switch to your desktop or laptop at work? What about when you leave at[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]