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Take Care of Mobile for Effective Digital Marketing

Posted by Contributors on December 12, 2017

To a business owner who is looking to boost exposure through their website, chances are, search engine optimization is not a foreign concept. A smart business owner knows that in this day and age, an effective website is the lifeblood of their company. 

One thing that is sometimes overlooked, however, is the importance of being mobile friendly in this endeavor to optimize a website for search engine results (SEO). 

For the business owner not familiar with how vital SEO is, they would do well to continue reading to learn of the benefits of making their website mobile friendly and how it can help to increase traffic to their website and in so doing grow and expand their business. 

Search Engine Prioritization

It is as simple as this, if a website is mobile friendly then search engines such as Google will use this as a metric for determining whether that will prioritize that website. Consider this quote from Google's Webmaster Central Blog,

"Starting April 21, we will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high quality search results that are optimized for their devices."

Being mobile friendly is just a smart choice when it comes to finding simple ways to improve the search engine optimization of a website and bring in customers. If someone is unsure of whether their website is mobile friendly, they can simply use the Google testing tool to assess multiple factors and deliver recommendations to improve. A business owner would do well to keep a website mobile friendly and stay ahead of mcommerce trends.

mobile-shopping-growth-chart.jpg

Ease of Access

No one wants their clients and potential customers to feel inconvenienced by their website. Being mobile friendly is a smart way of making a website easily accessed by all who use it. It is a good idea for anyone to assume that many who visit their website will be doing so on a mobile device. In fact, the Digital Buzz Blog states that half of searches are performed this way. Mobile friendliness will ensure that more people are visiting and spending longer periods of time on a particular website as it is more convenient for customers which increases traffic and further helps with search engine optimization. 

Ease of Use

It is important for a website to look great no matter the type of device on which it is being accessed. If a website is mobile friendly then it will look great on any screen no matter the type or size of the device. This will create convenience and ease of use for clients which will make them more likely to make a purchase. Being mobile friendly is a smart way to increase traffic and boost sales.

Competitive Edge

When it comes right down to it, mobile devices are the primary source of internet access for most people. Organizations have recognized this and are making their websites more friendly for mobile access. If a website is not mobile friendly then a company will be more likely to lose customers to companies who have optimized their websites for mobile devices. At this point, it is safe to say that mobile devices are more than just a passing trend and are here to stay. Keeping this in mind keeps companies from being left behind and helps them maintain their competitive edge.

 Are You On The Nice List? 

Onestop Internet is a full-service ecommerce solutions provider. Optimization for mobile is a major part of designing a great user experience and successful performance marketing

Topics: Mobile, Marketing, performance marketing, SEO

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