"Powering Great Commerce" News

A Convergence of Technology, Retail and Fashion

World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

Subscribe to Weekly Email Updates

Looking for Something?

5 Strategies to Help Grow Your ‘Smaller Business’ into Big Ecommerce

For every underdog business success story, there are scores of entrepreneurs asking the same question: "How did this modern-day David beat Goliath[...]

Last Minute Marketing Tips for the Presidents Day Rush

One of the busiest shopping days of the year is almost here! U.S. retail sales dropped this January for the first time in nearly a year, according[...]

One Constant for Fashion Trend-Setters and Site Designers: Change

"Fashion is not something that exists in dresses only.  Fashion is in the sky, in the street, fashion has to do with ideas, the way we live, what[...]

5 Types of Valentine’s Day Shoppers to Look Out For

"All you need is love. But a little chocolate now and then doesn't hurt." - Charles M. Schulz

Marketing Success Stories of when Small Beats Big

In a world filled with mega-corporations and global conglomerates, it's refreshing to read about small businesses that somehow manage to smash[...]

Engagement Marketing is the Name of the Game: Are You Ready to Play?

Any retailer knows it's impossible to thrive without strong connections to customers. Businesses grow by providing quality products that keep[...]

Guerrilla Fashion: Small Marketers Have Edge to Beat Beauty Giants

Ecommerce allows small fashion marketers to compete with giant companies in a way rarely possible before. With the right marketing savvy, social[...]

What Happens to Losing Team Merchandise After the Super Bowl?

The first images after a Super Bowl win are always memorable. But one that always stands out is that of the winning players immediately donning[...]

Super Bowl Series: Top 5 Super Bowl Ambush Marketing Campaigns

For U.S. marketers, ambush marketing's greatest annual opportunity is the Super Bowl, which provides advertisers with limitless ways to leverage[...]

Super Bowl Series: How the Big Game Impacts Athletic Wear Sales

According to Nielsen, 111.3 television viewers watched Super Bowl LI in 2017 -- numbers that spelled a marketing bonanza for retailers. Last year,[...]