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A Convergence of Technology, Retail and Fashion

Reverse Retail's Race to the Bottom

Despite a twofold increase in discounting and sales pricing for the 2016 holiday season, retail[...]

Music Festival Fashion Guide

Music and fashion go hand in hand these days. Both have always been outlets of self-expression and[...]

5 Things Traditional Retailers Can Learn From ECommerce

Ecommerce is growing at an explosive pace. Online sales accounted for 8 percent of total consumer[...]

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Lean Into the Halloween Spirit

Americans spend exorbitant amounts of money every year during the Halloween holiday. And this year is expected to be no different. But what[...]

Take the Time to Invest in Your SEO

The search-engine optimization -- or "SEO" -- universe changes like the latest fashions.  It’s important to have experts who can keep up with[...]

Costumes Help Dress Up Holiday Sales

Halloween may conjure up visions of costumed partygoers, but you don't have to own a Halloween superstore to make a profit on apparel during this[...]

A Tale of Two Omnichannels

The term "omnichannel" has lost favor in the marketing lexicon because most retailers have come to understand that to a customer, it’s just[...]

4 Ways Halloween Impacts Retail Sales

Why should you rethink your retail apparel strategy before Halloween?

The answer is simple: People love going shopping around this time of the[...]

How Keywords Change Leading Up to Halloween

Search volume is a largely organic phenomenon. As interest builds and peaks around certain topics, relevant keywords surge and trend. Annual[...]

Why Your Customers May Not Trust You

 

Security leaks are rampant, and customers, not surprisingly, are becoming leery of anyone selling products or services online. Your customers[...]

Crazy for Coulourpop

Social media has been proven as instrumental in propelling businesses to the top. By establishing direct connections with their target market,[...]