"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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5 B2B Social Media Strategies For Creating New Sales Opportunities

Social media is a surprisingly effective channel for B2B marketing -- if you know how to play your cards right. Here are some effective strategies[...]

Optimizing Your Online Presence for Your Mobile Audience

When your daily routine has you on the run and you're searching for products and services, do you trek back to your computer -- or do you whip out[...]

The Evolution of On-Demand Local Delivery

As an ecommerce entrepreneur, Jeff Bezos has transformed a website -- which started out as a virtual bookstore -- into the top online platform to[...]

Amazon's setting the pace of retail - are you keeping up?

In 2017, Amazon was responsible for about 43.5 percent of all online retail sales, reported RetailDive. Figures from a study conducted by[...]

How to Build a Strong Following on Instagram

Success in ecommerce today demands an Instagram presence. For one, the Instagram community is now at 400 million monthly users (and rising), and[...]

5 SEO Tips to Improve Your Online Store

To put it simply, search engine optimization (SEO) plays a major role in whether or not an ecommerce business will be successful -- as it directly[...]

Vertical Integration: Controlling Multiple Steps Along the Supply Chain

In the competitive world of ecommerce, every business strives to gain the edge, connecting customers with the innovative products and personalized[...]

New Marketing Strategies Allow the Little Guys to Play with the Big

These days, small businesses are able to stand up to large corporations in ways they'd never before dreamed. Thanks to successful smaller[...]

3 Ways to Reduce Your Online Store's Return Rate

For B2C and B2B ecommerce sites, returns can be both a blessing and a curse. Statistics show that 92 percent of ecommerce shoppers say that[...]

Olympic Ambush Marketing Campaigns that Take the Gold Medal

How many people have watched the 2018 Winter Olympics? Apparently so many, NBC's national ad sales have passed $900 million. To put it in[...]