"Powering Great Commerce" News

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World Cup Ambush Marketing that Scores!

When it comes to ambush marketing, advertisers look for venues that will gain exposure (and[...]

The Future of Airbnb vs. the Competition and Safety

Sharing platforms have disrupted several markets, and that is likely to continue as long as those[...]

Sustainability: Who is Leading the Eco-Friendly Fashion Industry?

Sustainable fashion is one trend that won't die out any time soon. Sometimes called "eco-clothing,"[...]

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Physical Retail Transforms with Instagram Sharing

People like to shop in brick-and-mortar stores. They enjoy the shopping experience that comes with being able to hold a product in hand, feel the[...]

Mobile Ad Spending Set to Beat TV in 2018

When you start your day, do you hop on your phone in the morning and then switch to your desktop or laptop at work? What about when you leave at[...]

Internet of Things and AI in E-Commerce

The internet of things (IoT) is not a technology that's right around the corner. It's here, now. Smart homes integrate everything from inventory[...]

What is New and Significant in Retail Technology?

Within less than a decade, technology has revolutionized the retail sector. Today's advanced technologies, in particular, are having a significant[...]

Coachella Ambush Marketing Campaigns that Stand Out

Coachella -- an annual arts and music festival set in the desert of Indio, Southern California -- has grown into an event that is more than just[...]

Single-Page Applications and the Future of Websites

Much ado has been made over the rise of single-page applications (SPAs) in recent years. These in-browser apps supplant the need for page[...]

Consumer Confidence Up Along With an Evolving Customer Experience

Remember when lines wrapped around the aisles during the holiday season? So do consumers, but they don't remember those experiences as fondly as[...]

2017 in Review: Changes in Customer Buying Habits

Looking at last year's sales and consumer behaviors may not be an exact indicator of what to expect for this year, but it can give you a starting[...]

6 Steps to Success in B2B Ecommerce

The high-speed marketplace of ecommerce continues to grow and present organizations with fresh opportunities. Online retail sales showed ongoing[...]